How to promote a photoblog

Photoblog is a great way for a photographer to express themselves on the Web: it allows visual creatives to speak by means of things they do best of all - pictures. While “regular” bloggers have to spend countless hours searching for the right words that will bring them to top lists of the blogosphere, photobloggers can take advantage of a visual language, using minimum of text message.  What once started as a journal of daily photo submissions, now has turned into a powerful way of online self-promotion and even money making. A fair potential of photoblog as a web medium was quickly caught up by the evolving technology, thus wide distribution of inexpensive digital cameras, global adoption of broadband Internet connections and the advent of mobile devices with in-built cameras led to the fantastic popularity of photoblog activity.

Let’s take a closer look at why you might need a photoblog and how you could make it get noticed in the field which is pretty much crowded today (one of the major photoblog directories Photoblogs.org lists over 32,000 photoblogs!).

Why photoblog?

• It’s an easy way to share your art with others.
• Running a photoblog you can track your progress at ease.
• It will keep you in tone. Photoblog is a way to challenge yourself as in order to keep visitors you have to post photos regularly and thus, shoot regularly. Besides, nothing can motivate better than admiring response of your readers.
• It’s a place for feedback and testimonials.
• It’s a platform for your own community: photoblog is a great way to build strong relationships with your fans, potential clients and fellow photographers.

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How to promote a photoblog

Each promotion step should be based on a careful analysis. First of all, you need to set some goals that will determine the further strategy. Decide whether you want to use your photoblog as a tool for an indirect promotion of your photography services, or you gonna make it a direct profit source, selling prints, commissions, cards etc. right from the blog site. Once you decided how you want to use your photoblog, analyze  numbers: look at traffic rates of some photoblogging titans. Compare the rates with those of your own blog and don’t worry if the gap is too big - this will help you realize your goals and develop a plan of their fulfillment. When the tasks are set and you are ready for action, go on and put some effort into making your photo website a popular online resource. Here are some tips and suggestions you might consider while promoting your photoblog.

1. Quality, quality and quality.

The rule “Content is the king” is true for all kinds of web mediums, and photoblog is not an exception. Always pay attention to the quality of the images you post. You may put thousands of dollars in advertising, but if you post low-res images you taken at uncle John’s birthday, neither will anybody buy them, nor become a fan of your art.

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